What does your newsletter look like? Part 2

Here are a few more insight on making newsletters:

1. Be creative in naming your newsletter. Something unique to your non-profit would surely boost appeal.

2. Use a generous amount of white space. For a definition on what a white space is, check out: http://en.wikipedia.org/wiki/White_space_(visual_arts)

3. Size your body text to something like a 10pt. Times New Roman that can be found in almost all computers. Also, use a serif font, e.a. Times New Roman, so that it will be easier to read. Let me remind you, my dear reader, that readability is of utmost importance in a newsletter.

4. If you caption your photos, make captions as if it is a story in itself. This one I learned from my mentor, Gordon Robertson.

5. Use subheads. There are readers that scan your page. Making subheads helps them understand your article.

6. Use multiple columns for your story. A lot of people use only one column for the whole story. Its very hard to read a story in just one column. The readers' eye will get lost going through a loooong, column. They'll just give up reading altogether.

7. Infographics helps. They are also nice eye candy. But use them sparingly.

See you tomorrow! I may have a part 3.