Ther are partners who understand the value of showing your best foot forward in terms of communication. And then, there are those who smack you in the face for not being a good steward of your non-profit's money. So how do we balance it?
In reality, a non-profit should not be using all sorts of flashiness in any communication that partners will misconstrue as a misuse of money. There should always be restraint even if another partner is paying for all the flashy stuff.
So think wisely, and also use your non-profit's money wisely.
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