Sunday, May 24, 2009

Strut Your Stuff

05/25/09 AUTHOR'S NOTE: I've just edited the post below to correct some typos and other errors and to make the message clearer (well, to me at least).


Most non-profits do a great job of rendering social and humanitarian services, but has a difficult, no, a terrible time letting others know about it. Communication is one essential skill a Pinoy Fundraiser should have.

There are so many ways for you to show the world what good you are doing. Some, in modesty cannot bear to "lift their own chair" (ok, that was a lame and very literal translation of "pagbubuhat ng sariling bangko) or being too modest at ones' acievements. But if you really think about it, how else can you get people to give to you if you dont...let...them...know...!

Yes, let our fruits tell them how great we are, but then, those fruits take a lot of time to ripen, and when it happens (the fruit, ripening), your donor would have moved on to the next "fruitier" non-profit.

So what do you do? Get a communications plan going!

Write a letter to the 20 or so newspaper editors and the bazillion FM and AM jocks and tell them that you have a good thing going and has just started ("Kailangan pa bang i-memorize yan?")

When you get to the middle part of your project, let them know again. Write a one-page announcement for the press. Call them! Text them! Blog it! Tweet it! Tell them to your friends over and over! Repetition is a good thing. They'll tire of hearing from you and they'd give up have no other choice but to give you a look. Remember the parable of the persistent widow? (Google it right now!). She was so persistent (not to mention annoying) that the judge she pestered surrendered and gave her justice. And when your done, let them know about it too!

So get a pencil and paper ready (a computer would do fine too!) and whip out your communications plan. If its the first time your doing it, you might fail--but you may also succeed!
More to come tomorrow, God bless!

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