Thursday, May 14, 2009

Welcome to Pinoy Fundraising

Thank you for visiting! The idea for this blog is to provide my perspective on fundraising in the Philippines gathered from my over 14 years of fundraising for non-profit organizations.

Much of my knowledge in fundraising, specifically direct mail fundraising, I owe to Gordon Robertson, who is now the Chief Executive Officer of the Christian Broadcasting Network. CBN is the producer of the long-running Christian program, The 700 Club. For five years, Gordon directed the development efforts of CBN Asia, Inc., the Philippine office of CBN, as an expat.

I consider Gordon as my mentor not only because he introduced me to the world of fundraising, but also because, he did not witheld information from me. He provided me resources such as books, magazines and most specially his personal experience.

Gordon is a big believer in direct mail fundraising and I believe that it works in the Philippines. Direct mail helped a lot in sustaining the early years of CBN Asia. Filipinos are givers and they give through direct mail. I'll tell you some my insights in my upcoming posts.

God bless!


Rica Alejandrino-Lane said...

Hi Edwin!

I appreciate your initiative and effort in doing this Blog!

I'll share it with others!


Edwin Arceo said...

Hi Rica! I will appreciate that if you can share the blog with others. If you have announcement from Fund Philippines, just shoot me an email and I will post it here.

God bless!