Thursday, May 28, 2009

What's Your Cause?

All non-profits have a cause, but few can articulate it well. This is what I will be posting about today. The Pinoy Fundraiser (PF) should know all the innards of the non-profit organization. You need to know why it exists, how it can make this world a better place, it all starts from there.

When you start a fundraising campaign, big or small, it usually evolves from a cause concept--the reason why you need money in the first place. From cleaning the local river, to making the air more breatheable, to taking care of children with the HIV virus, and you should believe that it is worth other peopele's money. Convincing others about it is another matter though.

So, how does one develop a cause concept. It starts with your vision. For example, if you have an orphanage and you started with housing orphans and you embark on a project to expand your housing facility from 25 to 50 residents, then its a cause concept. How you then communicate this need should now revolve around this concept. Explain the reason for the need to expand, how much it will cost, who will help you build it, how long will it take, etc. And from these questions, you can now outline how you would be presenting it.

Then show it others. Find out what they think about it. Ask your peers. Ask them if it works. You'll get a lot of reactions and you will be able to weigh things and improve your appeal. Unless you are a seasoned Pinoy Fundraiser, your first draft will almost always contain issues that needs to be addressed and improved. Don't be too attached that what you wrote. You are not your audience.

More to come on Monday! God bless!

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