Monday, June 15, 2009

Good and Great Testimonials

With the work that each of our non-profits are doing to make this world a better place, we will surely encounter good words coming from our beneficiaries and supporters. It is important that we are able to capture these words that we call "testimonials."

These words are very important for the Pinoy Fundraiser. It means that the non-profit is doing a good job of fulfilling its mission. It is also an affirmation for the people behind the work. If these words come from important people such as the heads of government agencies or from the local government units, they are all the more special because it gives you credibility. And credibility is very improtant in the non-profit world.

Credibility makes it easier for you to ask for money. You can use these words in your fundraising letters, in your press releases, newsletter, websites or blogs. You can use these as conversation pieces. That is why it is so important.

People who support your non-profit will appreciate these testimonies because they will know that their donations are going to a good cause. This will give you a better chance of getting long-term donors.

More to come tomorrow!

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