Friday, July 03, 2009

Capitalizing on Holidays

Its a day before the 4th of July weekend in the US. What is your non-profit doing about it? Oh, this is supposed to be Pinoy Fundraising. I apologize. Let me repeat. Its a few days before the Philippine-American Friendship Day (is it still being celebrated??). What is your non-profit doing about it?

Sad to say, maybe a lot of haven't even thought about it. Maybe it does not relate to your organization. But if you thought hard, would you have thought of something. Probably some lame, old excuse to do fundraising. But wait, isn't that what you are supposed to do?

Mother's and Father's Day went by. What did you about it? Did you thank, congratulate, call, write or even SMS the mothers and fathers in your database? (I don't have database, some of you groaned). Oh well...

Events are hyped in this highly commercial world we live in. The Pinoy Fundraiser can use these holidays to grab a share of the fundraising pie. You can write a direct mail package themed from whatever holiday is coming. You can organize special events revolving around a holiday. You give out freemiums (stickers, note cards, pens, etc.) based on a holiday. You can make a holiday a lot more special to people. What you do can make it meaningful to a lot of people.

Now that you read this, do you have something in mind of Christmas?

See you next time!

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