Tuesday, July 14, 2009

Make your partners feel like a winner

Nobody wants to be in losing team right?

It is very important that we as Pinoy Fundraisers make our partners know and experience that we are the right non-profit for them. Of course, every organization has its ups and downs, and we should not neglect people from knowing of our challenges, but we need to let our partners know that can have full confidence in us.

Our communications plan should always be able to address the non-profit's triumphs more than the failures (who wants to hear them anyway). Partners will be more trusting with their hard-earned money to an organization they know that will make sure that a project succeeds. I believe its called attitude.

An organization's attitudes is distilled from the prevailing culture in the office. If there is a culture of so much chaos, anarchy and misdirection, then it won't be hard for people to put their money with other "worthy" organizations. If their is a never-say-die culture then people will put their money behind you. they know that you will do whatever it takes for your efforts to succeed.

Now that's a winner!

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